Silent Selling: Best Practices And Effective Strategies In Visual Merchandising
This book is a great resource for your visual merchandising team or your project managers. It also is a great reminder for those of us in the field of what usually works, and reminds us to share this knowledge with new staff members.
This edition of Silent Selling captures the direction in which today's retail industry is moving and leads you beyond the basics of visual merchandising. Readers will benefit from an understanding of experts recent discoveries and learn valuable new techniques. With these informational tools, you and your staff can learn to create and deliver professional presentations that will turn into sales.
For other great retailing books see:
The Complete Guide to Investing in REITS
Retailing in the 21st Century
CLICK HERE TO BROWSE THE OUTLET INSIDERS BOOK STORE
Mark Libell
Outlets in Moscow!
Neil Thompson, CEO, FASHION HOUSE Development, explains: ‘Currently Russia has no factory outlets and yet there is the potential for at least 20 based on population, brand awareness and potential spend. So far we have secured two locations with Moscow due to open in Nov 2011 and St. Petersburg in 2012 and we have a feasibility studies being carried out on a further 11 sites.’
The St. Petersburg site is located South-West of the city limits on a major highway intersection allowing easy access from all main routes and near the Pulkovo airport. It is 37,000 m² and will be home to 172 units, foodcourts, children’s play area and 1200 car parking spaces. It has a catchment of over 4.2 million within a 90 minute drive time.
Neil adds: ‘We partnered with GVA Sawyer Moscow to act as local project managers for our Moscow site and they also acted as a broker representing the land owner, Credor Management Company, on the St. Petersburg site.’
The Moscow site that has already been secured is North West of Moscow near the Sheremetyevo International airport on the main highway connecting Moscow and St. Petersburg. It is 39,000 m² and will be home to 193 units, 7 foodcourts, 2217 parking spaces and a children’s play area all themed with Moscow classic and traditional architecture. It has a catchment of over 8.3 million within a 90 minute drive time and is due to open in November 2011.
He adds: ‘This is a new and exciting marketplace that we feel is ready for the FASHION HOUSE branded Outlet offer. There is high brand awareness amongst consumers who have money to spend and extremely high demand from our current tenants wanting to move into this market.’
SOURCE: Retail Space Europe
Chelsea Changes Name to Premium Outlets
"This email is to advise our business associates that we have made the decision to no longer use the Chelsea / Chelsea Property Group name. We will now be identified as Premium Outlets®, the outlet division of Simon Property Group.
In October 2004, Simon Property Group acquired Chelsea Property Group, previously a New York Stock Exchange-listed company. Chelsea owned a portfolio of upscale outlet centers primarily under the trademarked brand Premium Outlets®. Since the acquisition, the Chelsea portfolio has been integrated into the Simon corporate operating systems as its outlet division. We made the decision that we would discontinue the use of the Chelsea company name choosing to connect the Premium Outlets brand name more directly with the Simon corporate name and identity.
Today, Simon, headquartered in Indianapolis, Indiana, operates from five major real estate platforms - Regional Malls, Premium Outlets®, The Mills®, Community / Lifestyle Centers, and International Properties. Leasing, Real Estate, Marketing and Operations for Premium Outlets continues to be managed out of its Roseland, New Jersey office.
Day-to-day operations and personnel are not changing, but we wanted you to be aware of the name change and to please make note of it in all future communication and documentation. This change does not impact our various legal entity names. Moving forward, you will see on contracts and other legal documents that Premium Outlets will be represented as (for example) "CPG Partners, L.P. dba Premium Outlets". Note, our international joint-venture entity names will not change (i.e. Chelsea Japan, Shinsegae Chelsea and Chelsea Mexico).
Please let us know if you have any questions. We look forward to our continued alliance.
Michele
Michele Rothstein
Senior Vice President, Marketing
Premium Outlets®
SIMON®
http://www.premiumoutlets.com/"
Mark Libell
Radiance of the Seas visits Nanaimo
Nanaimo's waterfront was buzzing today as more than 2,000 passengers took time ashore from Royal Caribbean's Radiance of the Seas, moored out in the channel off Gabriola.
Looking very low in the water, the intrepid cruisers were transferred by tender to the visitor pier in Nanaimo Harbour - dodging the Quinsam's wake as she arrived (late again) from Gabriola.
All of which set me thinking - arrival by tender from almost a mile offshore helps make a great visitor experience. Just a shame that they'll all have to walk through the freight yards when the new cruise ship terminal is built. Or maybe they'll bus everyone out with the blinds drawn?
Travelocity Gnome Comes to San Marcos
Prime Outlets announced yesterday its Prime Outlets – San Marcos location, has partnered with Travelocity®, one of the largest travel companies in the world, to offer Texas-bound travelers an exclusive shopping package at the 750,000 square foot shopping destination.
When customers complete Travelocity's online booking process to area gateway cities San Antonio, Dallas, Forth Worth or Austin, the opportunity to purchase a Prime Outlets – San Marcos shopping package that includes a $50 Prime Outlets gift card, spa package including L'Occitane en Provence and Bath & Body Works products, signature tote, Prime Outlets – San Marcos VIP Coupon Book worth hundreds of dollars in additional savings, and outlet center map will appear for the traveler's consideration for the purchase of $72.00.
"Travelocity is one of the most visited travel Web sites in the world and we are honored to be the company's only featured outlet shopping destination for travelers searching and confirming visits to these nearby Texas metro regions," said Prime Outlets Senior Vice President of Marketing Karen E. Fluharty.
Source: The Street
iPhone users making money magically disappear
As if making money magically disappear from your bank account wasn't easy enough, DeviceFidelity's new In2Pay case, which will let iPhone users make contactless transactions on Visa's payWave system, will turn you into the Dumbledore of mobile payment.
The case is being developed by DeviceFidelity and will let your iPhone play nice with the company's existing In2Pay microSD card. You'll just wave your iPhone at any Visa payWave terminal, which can already be found at some 32,000 retailers, and voila, you've made your transaction. It will feel like stealing, but it won't be.
There are two main things that need to be in place for this to work: security and ubiquity. To the first point, DeviceFidelity says that transactions made through its password protected mobile payment app will be totally secure, generating a unique ID for every transaction. To the second, Visa says that it's aggressively expanding its payWave system to new retailers and new geographic regions.
We'll have to wait to see if DeviceFidelity holds up their end of the bargain—they're running trials with the In2Pay iPhone case this quarter.
Source: Gizmodo
The 5-8 Club, Home of the Juicy Lucy
CROSSROAD CUISINE - My quest to find great local food when I'm on the road.
I am really concerned about posting this location. A year ago I would come here and walk right in and be seated. Now that the secret has been revealed on national television I had to wait an hour for a seat. But I have promised to bring you periodic reviews of local restaurants that I eat at when visiting outlet centers, so here goes.
Last week while visiting the Albertville Premium Outlets I had a Juicy Lucy at the 5-8 Club in Minneapolis. Just remember, I was eating here long before it became famous.
If you liked this post then you have to get this book:
500 Things to Eat Before Its Too Late
I am really concerned about posting this location. A year ago I would come here and walk right in and be seated. Now that the secret has been revealed on national television I had to wait an hour for a seat. But I have promised to bring you periodic reviews of local restaurants that I eat at when visiting outlet centers, so here goes.
Last week while visiting the Albertville Premium Outlets I had a Juicy Lucy at the 5-8 Club in Minneapolis. Just remember, I was eating here long before it became famous.
5800 Cedar Avenue South
Minneapolis, MN 55417
(612) 823-5858
In 1928, at the height of Prohibition, the 5-8 Club opened amid the high living flapper era operating as a "speakeasy" serving beer and liquor illegally, along with a light food menu, to its thirsty patrons.
OK, this isn't really near the Albertville Premium Outlets. Normally when I visit that center I drive back to Minneapolis and stay near the airport. This is a simple few miles from the airport. So what you may wonder is a Juicy Lucy? A Juicy Lucy is a burger made with two quarter pound USDA choice, fresh, never frozen beef patties with the cheese in the middle. YES the cheese is inside the two burger patties and it oozes out when you bite it. Its heaven.
You can order the burger on its own or get it as part of a basket. Your basket can come with fries, jo jo's(think steak fries) or onion rings. They all come with coleslaw which is really good. You can see my cheese starting to ooze out between the two beef patties. The onion rings were pretty much standard fare. The fries are better, but I had never tried their onion rings before.
The appetizers are really big. Definitely enough for 2-3 people. On this trip I tried the Extreme Jo Jo's.
As I mentioned, Jo Jo's are steak fries. In this case they are smothered in chili, cheddar cheese, jalapenos and served with sour cream. They were great, but the best appetizer is the onion straws.
Don't confuse the onion straws with the onion rings that came with my basket. They are not anywhere close to the same thing. The onion rings clearly come to the restaurant premade and frozen. The onion straws are made fresh on the location and they are awesome. I have to admit that I think they are even better than the burger. They are probably the best fried onions I have ever eaten. Worth the trip.
Now for the fame. They have been on the Travel Channels Food Wars, and Man vs Food. They also got best burger in the Minneapolis St Paul Magazine.
Look, I don't mind if you go. I just ask that if you see me standing in line at the door that you wave me over to your table.
Check out another great burger I reviewed at the Barley Creek Brewing Company.
If you want another good source for burgers when you travel check out A Hamburger Today.
500 Things to Eat Before Its Too Late
Harbour Air and West Coast Air consolidation begins
If you're planning on flying between Nanaimo Harbour and Vancouver or YVR anytime soon, you need to know that the first phase of the consolidation of West Coast Air with its new parent, Harbour Air, starts tomorrow.
Harbour Air Group has announced that, with effect from 19 May, both Harbour Air and West Coast Air will now use the Harbour Air terminals at both Vancouver Harbour and Inglis Drive, Richmond (YVR).
At YVR, the West Coast Air shuttle service to/from the main terminals will now be available to Harbour Air passengers as well. In Vancouver Harbour, the refurbished Harbour Air terminal will (from 21 May) offer complimentary speciality coffees, newspapers and internet access to passengers waiting to depart on either service.
A copy of the full announcement can be found here
Champagne, Shopping and Sweets
The shopping celebration at the largest outlet shopping center in the southern U.S., and second largest in the nation, will feature one-night-only merchant discounts, entertainment, refreshments, models showcasing the latest designer travel fashions, as well as the opportunity to meet noted fashion expert Lilliana Vazquez, prominent stylist known for hosting "Style Check," "AMC Date Night," "That's So New York" and her web site The Cheap Chica's Guide to Style. Event guests will also have the chance to win a $500 Saks Fifth Avenue OFF 5TH Shopping Spree with the stylist, or a deluxe Samsonsite luggage set.
"We are excited to welcome the international tourism community and introduce them to Prime Outlets - Orlando," said Prime Outlets Senior Vice President of Marketing Karen E. Fluharty. "Our exclusive evening event will be a must-attend at this year's conference where guests can indulge themselves with a evening of designer outlet shopping from our collection of more than 175 designer and brand-name merchants."
Prime Outlets - Orlando representatives will present a complimentary "swag bag" to their first 500 guests.
Source: Focus on Travel News
Albertville Premium Outlets
Last Wednesday I went to the Albertville Premium Outlets to visit my Kids Supercenter store there.
The Albertville Premium Outlets
Developer: Chelsea Property Group
6415 Labeaux Ave NE
Albertville, MN 55301
(763) 497-1911
Regular Hours: Mon-Sat: 10am-9pm, Sun: 10am-7pm
Albertville Premium Outlets is located at I-94 at County Road 19 between St. Cloud and Minneapolis, MN.
After a great visit at my Kids Supercenter store, I walked the center. Here are some of my observations from that visit.
The center is divided up into several sections. The mall lists it as two separate sections but in reality it is 3 separate sections. They mall calls the two sections The Plaza and The Promenade. The Plaza consists of 3 buildings. Buildings A and B are in the largest part of the mall which is horseshoe shaped. It has the largest parking lot and is easiest to shop. Building C is a newer phase, shaped like a strip mall with its own smaller parking lot. The Promenade is across County Highway 19 and is designed so none of the stores face its parking lot.
Buildings A and B have a total of 52 stores. This is by far the best section. It has the largest parking area and the most stores. Every store can be easily seen from anywhere in the parking lot and is easily shopped by the customer. There was one vacancy between Bass and Aeropostale.
Building C has 13 stores and also had one vacancy.
The Promenade is across County Highway 19. This is a 4 lane highway. There is a street light but I seriously doubt anyone walks across to this section. It is far from Buildings A and B and you have to cross the highway. If you are going to shop in the Promenade you will get in your car and drive over there. The Promenade has 35 stores and I counted 13 vacancies.
For comparison:
Buildings A & B combined: 52 stores 1 vacancy - 2% vacancy rate
Building C 13 stores 1 vacancy -7.6% vacancy rate
The Promonade 35 stores 13 vacancies - 37% vacancy rate.
New Additions:
I did see window signage announcing two new stores in the Promenade.
Mark Libell
5DCWJ828JX28
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